Did you know a staggering 1-in-6 children in Eastern Wisconsin do not know where their next meal is coming from? Help Feeding America Eastern Wisconsin ensure kids have the fuel they need to achieve their maximum potential in the classroom and on the playground with a donation to the PB&J Challenge, in partnership with Hydrite.

We’ve teamed up with NBA Champion, Bobby Portis Jr. to encourage others to give in whatever way they can during the PB&J Challenge. For a limited time only, thanks to a generous match from an anonymous donor, every monetary donation will be DOUBLED. That’s right, every $5 donated will provide the equivalent of 70 peanut butter and jelly sandwiches for local kids facing hunger! Help us meet our goal of 1 MILLION PB&J sandwiches this year!

Why peanut butter and jelly? In addition to being shelf-stable, packed with protein and nutrients, and loved by kids, peanut butter and jelly are two of the most commonly-requested items from food pantries and our neighbors in need. Help us spread the love by making a donation using the donation form below! If you’re interesting in hosting a PB&J Collection Drive, scroll down for more details.

PB&J Challenge Coloring Pages

Bring the PB&J Challenge to life with our downloadable coloring pages featuring some very special characters: Sticky Smearson, Wiggly Berrywell, Toaston Butterjam, and our campaign ambassador, Bobby Portis Jr.!

Click on each image below to download a printable PDF, or click HERE to download all four coloring pages together. Then all that’s left to do is print, color, and share your masterpiece with others! Finished artwork can be dropped off at our Milwaukee or Appleton campuses or scanned and emailed to [email protected]. Your creation may even be featured on our social media channels as we spread awareness and smiles across Eastern Wisconsin!

 

Peanut Butter and Jelly Collection Drive Info and Flyers

Turn everyday kindness into real impact by hosting a PB&J Collection Drive! It’s a simple, meaningful way to rally your school, workplace, faith group, or community organization around a cause that directly supports kids across our 35-county service area.

Here’s how to get your Collection Drive started:

  • Click on each image below to download your printable flyers to help spread the word and boost participation OR click HERE to download all four flyers
  • Use sturdy boxes, totes, or bins to safely gather donations OR pick up a branded donation box at our Milwaukee or Appleton campus – more info HERE
  • Ensure your peanut butter and jelly donations are in plastic containers only (no glass jars, please)
  • When your PB&J Collection Drive wraps up, bring all donations to our Milwaukee or Appleton campus and our team will help unload, weigh, and celebrate your impact

Every jar you collect helps fill shelves at local food pantries with two of their most-requested staples, giving families and kids the nourishment and fuel they deserve to thrive!

 

PB&J Challenge Campaign Flyers

Help us spread the word about the PB&J Challenge! Our ready-to-print flyers make it easy to share the campaign in hallways, breakrooms, classrooms, and community spaces.

Click on each flyer image to download the PDF, then print and display them where everyone will see! Click HERE to download all four campaign flyers together. Greater awareness means greater impact, helping ensure more children have the nourishment they need to succeed!

 

Pick 'n Save and Metro Market PB&J Challenge Donation Info

You can also make a difference at your neighborhood Pick ‘n Save or Metro Market store from February 5th through March 31st. Simply ask your cashier at the register, or scan a card at self-checkout, to donate $5 worth of peanut butter and jelly, which will then be distributed to local food pantries by Feeding America Eastern Wisconsin!

“When I was a kid, having food on the table made it easier to focus on school, basketball, and just being a kid. Not every child has that security, and that’s why this campaign hits home for me. The PB&J Challenge is a simple way to step up and make sure kids in our community have the fuel they need to succeed."
Bobby Portis Jr., NBA Champion / PB&J Challenge Campaign Ambassador

A special thank you to Plum Media for their incredible hard work on the creative for this campaign!