Did you know a staggering 1-in-6 children in Eastern Wisconsin do not know where their next meal is coming from? Help Feeding America Eastern Wisconsin ensure kids have the fuel they need to achieve their maximum potential in the classroom and on the playground with a donation to the PB&J Challenge, in partnership with Hydrite.
We’ve teamed up with NBA Champion, Bobby Portis Jr. to encourage others to give in whatever way they can during the PB&J Challenge. For a limited time only, thanks to a generous match from an anonymous donor, every monetary donation will be DOUBLED. That’s right, every $5 donated will provide the equivalent of 70 peanut butter and jelly sandwiches for local kids facing hunger! Help us meet our goal of 1 MILLION PB&J sandwiches this year!
Why peanut butter and jelly? In addition to being shelf-stable, packed with protein and nutrients, and loved by kids, peanut butter and jelly are two of the most commonly-requested items from food pantries and our neighbors in need. Help us spread the love by making a donation using the donation form below! If you’re interesting in hosting a PB&J Collection Drive, scroll down for more details.



A special thank you to Plum Media for their incredible hard work on the creative for this campaign!












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