PB&J Jeopardy Challenge Coming to General Mitchell Elementary

Ninth Annual PB&J Challenge Helps Feed Hungry Kids

WHAT:          PB&J Jeopardy Challenge 

WHEN:          Tuesday, October 4, 2011; 9:30 a.m.

WHERE:       General Mitchell Elementary

       5950 S. Illinois Avenue

        Cudahy, Wisconsin

                     *Media can use parking lot on E. Ramsey Avenue on north side of school and enter through glass breezeway door

WHO:             Feeding America Eastern Wisconsin, Pick ’n Save and the Milwaukee Bucks

Milwaukee, Wis. – Feeding America Eastern Wisconsin kicks off its ninth annual PB&J Challenge at General Mitchell Elementary in Cudahy on Tuesday, October 4, 2011 at 9:30 a.m.  Our own “Alex Trebek,” John Steinmiller, Vice President of Business Operations of the Milwaukee Bucks, will challenge the students with a crunchy and creamy version of America’s Favorite Quiz Show. Whatever the outcome, all kids are winners as they collect peanut butter and jelly by the ton for hungry kids in eastern Wisconsin through the PB&J Challenge 2011.  Stickee, the PB&J mascot, and Bango, the Milwaukee Bucks mascot, will be on hand to kick off this great program.

The PB&J Challenge is a food drive that encourages elementary and middle school children to collect peanut butter and jelly at their local school to help feed hungry kids.  A peanut butter and jelly sandwich is a simple meal packed with protein.  In eastern Wisconsin, 105,000 children rely on Feeding America Eastern Wisconsin for food. 

Schools collecting the most peanut butter and jelly during the month of October will be honored at halftime of a Milwaukee Bucks game, to be determined. The public can donate peanut butter and jelly at participating Pick ’n Save stores in the barrels featuring Bango, the Milwaukee Bucks mascot, throughout the month of October. Donations can also be made online at www.feedingamericawi.org.

A special thanks to our PB&J Challenge partners Brownberry, Jif, Smuckers, Kemps, FOX6, Pick ’n Save and the Milwaukee Bucks.

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330,000 people in eastern Wisconsin rely on food supplied by Feeding America Eastern Wisconsin each year.  The food bank is the largest, private, non-profit distributor of food in the state. Feeding America Eastern Wisconsin distributes more than 15 million pounds of food annually to 1,000 food pantries, meal programs and shelters throughout eastern Wisconsin.  Feeding America Eastern Wisconsin is a member of Feeding America which is consistently ranked as one of the most efficient charities, out of the country’s 100 largest charities, by Forbes magazine.  Since 1982, Feeding America Eastern Wisconsin has distributed more than 280 million pounds of food.  To learn more about hunger in Wisconsin, visit www.feedingamericawi.org.