Fresh Rescue Truck to Deliver Millions of Pounds of Food to Second Harvest

America’s Second Harvest of Wisconsin Expands Green Effort with Gift From The Grainger Foundation

WHO: America’s Second Harvest of Wisconsin and members of the local Grainger branch

WHAT: Presentation of new Fresh Rescue truck Media opportunity will include 28-foot truck with large red bow, check presentation from Grainger representatives and photo opportunities of truck filled with food gathered from the Fresh Rescue program. Grainger employees will then unload the food from the truck.)

WHEN: July 28, 2009, 11 a.m.

WHERE: America’s Second Harvest of Wisconsin, 1700 W. Fond du Lac Avenue, Milwaukee, WI 53205 (Media please use 16^th Street entrance.)

WHY: To celebrate The Grainger Foundation’s $50,000 gift to the Fresh Rescue program

Milwaukee, WI- America’s Second Harvest of Wisconsin will celebrate the expansion of its Fresh Rescue program on Tuesday, July 28, 2009 at 11 a.m. at its warehouse located at 1700 W. Fond du Lac Avenue.  Thanks to a generous $50,000 gift from The Grainger Foundation, Second Harvest will display the newest member of its fleet, a 28-foot refrigerated truck that will collect and distribute millions of pounds of food to the hungry for years to come. The truck will be used to pick up food at retail stores throughout eastern Wisconsin as part of the Fresh Rescue program. The Fresh Rescue program already generates about 35,000 pounds of perishable product each week, ranging from produce to meat to bakery.  Fresh Rescue has the potential to bring in more than one million pounds of valuable food each year, creating less waste, conserving landfill space and reducing disposal costs for retailers.  Grainger is an international facilities management company.

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235,000 people in eastern Wisconsin rely on food supplied by America’s Second Harvest of Wisconsin each year.  The food bank is the largest, private, non-profit distributor of food in the state. Second Harvest Food Bank distributes more than 12 million pounds of food annually to 1,100 food pantries, meal programs and shelters throughout eastern Wisconsin.  Second Harvest Food Bank is affiliated with Feeding America, formerly named America’s Second Harvest, which is consistently ranked as one of the most efficient charities, out of the country’s 100 largest charities, by Forbes magazine.  Since 1982, America’s Second Harvest of Wisconsin has distributed more than 200 million pounds of food.  To learn more about hunger in Wisconsin, log onto www.feedingamericawi.org.